Capify NFC-powered Hats | Identify yourself.
"A cap is much more than a functional thing you wear on your head," says Capify. "It is an extension of you and your personality."
UK-based start up Capify is introducing a range of NFC-enabled baseball caps.
"The idea of integrating NFC into a cap came from a brainstorm around NFC and how it allows you to connect the real world and the virtual world in a seamless, amazing way," Capify's Robert Wingrove has told NFC World. "
"We then started thinking about fashion accessories and realised that a cap is much more than a functional thing you wear on your head. It is an extension of you and your personality. We thought why not take this expression to the next level with a product like Capify?
"In terms of target customers we have two types of users we are focussing on. A cap as a fashion accessory appeals to an extremely broad audience, that encompasses many different tastes and demographics.
It's this flexibility as a fashion accessory that appeals to us since a hip hop fan from Brooklyn would be equally at home in a cap, as a middle age baseball fan from Minnesota.
"But this flexibility can also make it hard to get the marketing message right. This is why one of our key features is that people can update the tags in the hat themselves, using a web based interface that is a bit easier than tagging a tag with an app. We will be working with Flomio to develop this system off the back of their NFC Actions system."
"We feel that linking the hat to exclusive content or usability (like being able to receive discounts at a sports stadium) means we would broaden the appeal of the hats away from just a niche audience like our direct to consumer proposition and take this to all types of users," says Wingrove.
"We plan to work with record labels, sports teams and brands to let the cap be the springboard into getting exclusive content and building a relationship with a brand. Some ideas for this would be if a record label is launching a new album they could send caps to journalists and super fans, where they can download an exclusive song from the link in the cap. Or a sports team can update the link with exclusive team news or info, or tie the cap into loyalty at their stadium where they can tap the cap and earn points when making purchases."
"In terms of go live, we are looking to launch on Kickstarter in mid February and if we hit our funding target we will roll out the caps in mid March. We actually have a few caps available now but in order to bring them down to a decent price point we need to place larger orders which is what the funding would go towards."
The baseball cap. One of the most iconic fashion accessories of the last 50 years. It transcends culture, interests and trends since it was adopted as a fashionable item of clothing away from the sports field.
Just tap your phone against the hat and you are connected. Your cap can connect a mobile phone to your social profiles, websites or portfolios, or even your favourite sports team.
Our caps are made from the finest quality material, and by the best manufacturers in the world.
Finally we are happy to integrate our tech into any major hat manufacturer hat that you may prefer. So if you want your favourite team’s hat from New Era or Truckfit or Starter we will add our tech to the hat and then mail the hat to you in the post.
If you are a photographer or artist you have a new and memorable way of introducing people to your content with a simple tap of their phone.
If you are a musician you can spread the word about your new the song you made yourself or are just loving right now. Seeing the cap working first hand is incredible and unforgettable.
We design and build products that are social and connect the real world with the virtual world. In Feb 2013 we are going to reinvent the cap. It’s going to be connected, mobile and built for sharing.
Pre Order your Capify Cap through our awesome partner FLOMIO
US$39.99 each from NFC specialist Flomio.
Any one of these ideas can be easily set up for the cap:
Videos on youtube
Your personal instagram feed
Your new song on Spotify
Your website
Facebook / Twitter / linkedin profile
NFC Referrence Link:
Reference Link 1:
Reference Link 2:
Official Flomio Link:
Official Site:
No comments:
Post a Comment